The focus areas of sales knowledge and expertise at Haaga-Helia are:
- Buyer-seller relationships (interaction, psychology and emotions, customer expectations and experience)
- Excellence in sales development (purchase journeys, culture and attitude, personalization and related data management & AI)
- Mastering digital transformation in sales (managing and implementing digital transformation, multi-channel environments, future technologies)
Our experts create sales know-how that makes a difference. We help businesses to prosper and we renew our sales education. We are forerunners in customer interaction, and in digitalization in sales and sales management.
Contact: Timo Kaski, Head of R&D, timo.kaski(at)haaga-helia.fi, +358 40 4887594
”Sales meets Education meets Research”
Projects & Publications